You have started a new website for your business but don’t have any idea on how to do things. If that sounds familiar to you, then don’t worry because you aren’t alone there are a lot of people like you sailing in the same boat.
Not anymore because in this article I’ll show you how not to make the mistakes which every founder does while starting a brand new website.
So are you ready to create your own path and shine in your online business? Let’s begin.
1) Missing page title and meta descriptions
Page title and meta descriptions are the key factors for your website pages to rank in Google SERPs. Google understands the context of your article with the page title carrying the highest weight. Moreover, it helps your readers find out what you’re talking about. You also need to strategically use keywords in your title tag and meta descriptions to attain better rankings in the search engines.
2) Missing SEO friendly URLs
When it comes to URLs, Google loves short URLs. A short URL tends to rank higher in the SERPs and on top of that it’s easy to remember.
How about an example?
https://www.azhermemon.com/start-a-blog (Good and short URL)
https://www.azhermemon.com/p=134 (Dynamic URL)
Being a human being which one you think is looking great and is easy to remember? The first one, right? Well, same is the case with Google the search engine doesn’t like big URL and actually hates dynamic URLs because it increases their crawl budget to crawl all these useless pages on the web.
3) Missing Internal Link Structure
A lot of you have in-depth quality content written on your website, but no one is ever reading those articles.
Why is that?
Well, you’re not properly interlinking your posts. Let’s say for example you write on fitness and you recently wrote an article on the “Benefits of Taking Protein Powder.” Now, a few days back you also wrote an article on “Why Protein is Important to Build Muscles?”
If you carefully notice both the articles are closely related, right? Which means you need to interlink both of them.
How does this help, by the way, you’d ask?
Well, there are two ways on how internal linking helps. First, it helps search engines to crawl related content from your website and understand the relevance of the content. Secondly, it helps your readers to navigate the site better.
So, if you have any content which relates to some other pieces of content on the site your job is to interlink those articles immediately.
4) Missing Image Optimization
Since the beginning, Google finds it difficult to read images. However, the search engine can very well read the alt text (aka alternative text) of the images. So, if you want to get search traffic from images, you first need to optimize the images so that search engines like Google can understand the context of the image.
But how can you do that?
Well, it’s super simple. If you’re using a WordPress site all you need to do is while uploading the image in the right-hand side you’ll see an “Alternative Text” option where you need to enter the name of the image and you’re all set. Just be sure you add relevant names of the images.
5) Slow Loading Speed
Recent news by Search Engine Land showed that page speed is now a direct ranking factor to rank your site in Google. Imagine a user visits your website and the sites take forever to load, will it be a good user experience? Of course, not!
A normal user will only wait for less than 3 seconds for your website to load. If it fails they’ll move on to the next one. The question is how can one improve their website speed.
The answer to the question is, use a good and reliable hosting service, an SEO friendly theme, don’t use heavy images because it takes time to load.
6) Missing Responsiveness
More than 50% of the web traffic comes from mobile, and websites that aren’t optimized for mobile are losing a lot of free traffic from the search engines. If you’re using WordPress then by default your website would be mobile optimized. However, for all those who aren’t using WordPress they need to hire a developer to make their website mobile friendly as soon as possible.
7) SITE Map for User and Search Engines
Majority of the webmasters don’t even know what XML sitemaps are and the importance it carries. Well, XML sitemaps help search engines crawl your website. Google don’t visit your website but instead, they visit the sitemap of your website.
Whenever you publish a new article on the site, Google will fetch that article directly from the XML sitemap and index it. An XML sitemap is free to create and takes less than 2 minutes. If you’re using WordPress, you can use free plugins like Yoast SEO or Google XML Sitemaps to instantly create the sitemap.
8) Missing Blog Section
“Content is King” – you must have heard it for sure if you’re into online business. But I see a lot of webmasters making a huge mistake by not creating a blog section on their website.
You should have a blog on your website because great content and attract new leads and business opportunities for your business. Once you rank a piece of article you’ll get free leads from Google search.
9) Referring Authority Website
Everyone is afraid of linking out to other websites on the Internet. Let me tell you linking out to other external sources helps you rank higher.
You might think how? For instance, let’s say you wrote an article on “What is SEO?” now when you link out to other authority sites in your niche, you’re opening a pool for the search engines to better understand the context of your article.
The more the search engines will understand the context of the article the higher you’ll rank. Keep in mind; this doesn’t mean you link out to 50 websites in a single article. That would rather be considered as spam. Instead, link out to five or six authority websites in your niche.
Those were the mistakes that a lot of founders make while starting their website. Don’t get into the same trap and work smartly because you now know the common mistakes that 90% of the founders do.